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LycoRed Launches New Radio Campaign in U.S.

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By: Sean Moloughney

Editor, Nutraceuticals World

LycoRed Launches New Radio Campaign in U.S.
LycoRed Corp., Orange, NJ, has launched national radio spots to educate consumers on the health benefits of Lyc-O-Mato tomato lycopene complex. Lyc-O-Mato is marketed by such companies as GNC, Vitamin Shoppe, Nature’s Life and Bluebonnet. The latest radio campaign includes four ads, each highlighting the benefits of a whole tomato lycopene complex over synthetic lycopene, and educating the consumer about its cardio, prostate and skin health benefits. The ads will be heard over 9000 stations nationwide on shows hosted by Rush Limbaugh, Danielle Lin, Sean Hannity and others.

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